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Google Now Comes Online Now

googlenowGoogle Now, the smart personal search assistant announced yesterday at Google I/O, has now come online. Well, the landing page for the service has come online, that is. The new site introduces the key aspects to Google Now, which arrives in Google’s next mobile operating system, Android 4.1 (aka Jelly Bean), including its ability to track flights, keep an eye on traffic and your calendar, check sports scores and weather, see suggested places nearby, and more.
The feature, accessed by swiping up from the bottom of the homescreen has already been referred to as a “Siri killer” by some Android fans because of its ability to not just assist you, but to proactively alert you to new information based on your needs. One example which Google showed off in its demo yesterday was a flight search, which would later pop up a card that appeared with flight alerts and delays as they occurred in real-time. In another example, Google learned what sports teams you liked based on your search history and could then alert you to upcoming games and scores. In another, you could see suggested places to eat or shop as you walked down the street.
However, the biggest piece to Google Now is that the information comes and finds you – not the other way around. This is a key difference between how Siri operates today and what Google is promising. Of course, you as the user are in control of the experience and can enable or disable which cards and alerts you would see. It’s opt-in, which goes a long way to dispel the potential “creepy” factor here. It’s not as if Skynet has just come online. (I think).
The idea for this type of search-without-the-search technology, if you will, has been in development for some time. In 2010, then CEO, now Chairman Eric Schmidt spoke of a “serendipity engine” as the future of Google search. “We want to give you your time back,” Schmidt said at the time. Google Instant was the first step towards that goal, but Google Now takes a giant leap. At the IFA conference in Berlin, Schmidt described the experience that is today’s Google Now, talking about how phones could spout off random facts as you walked around town, or how they could inform you of the weather, understanding the natural language of human speech. He called this idea a new age of “augmented reality,” where computers work for us.
Unfortunately, for the time being, that new age will only be available to a precious few – those who buy or can upgrade their Android-based devices to Jelly Bean. But much of what Google Now offers could be bundled into an Android or even iOS (!) app using the platforms’ push notifications feature. Hopefully that is in the works, too.

Knowledge Process Outsourcing in India

The BPO industry in India, has not only brought about phenomenal growth to the economy but various other developments, technological and even business and one of such development it has brought to India is known – Knowledge Process Outsourcing or KPO services. The growth with which the BPO industry has been growing in India has also made world interested to invest in KPO services India.

India with the advantages of – youth power, its immense intellectual capacity, cost savings and operational efficiency has made it possible for India to attract off shore high-end processes.

The KPO was started in India by McKinsey when it had opened a knowledge center in 1987. The KPO services are not restricted to information technology only but also to looks at other sectors providing in services like Business Research, Data Acquisition, Clinical Research, Educational Services,  Intellectual Property and Patent related services, Engineering Services, CAD/CAM Applications ,  Legal Research, Publishing, Market Research, etc.

The KPO sector has positive growth traits. For, according to a report by GlobalSourcingNow, the growth in KPO services will be at the tune $ 17 billion by 2010, of that $12 billion would be outsourced to India.  For this the sector is also going to be seen employing more employees.

Currently, the KPO growth seems to be receiving jerks and brakes, creating a low growth rate for themselves.  The sector has been meted out with the negative effect of the Global recession and which is why it has been registering low rates of growth.  Daunted, the KPO services in India have not lost its strong foothold; it is still there and is recovering slowly to become as strong as it was before.  At present India enjoys 70% market share in world KPO services and it is further. Despite facing recession, the Indian KPO segment is expected to grow more yielding revenues at the tune of $10 billion in 2013-14.

India, with having the strengths of large talent pool, low labor costs, quality standards, BPO success stories, domain expertise, and lack of human force in UK and US, certainly deems fit for the best KPO hub.

A special course for BPO industry contenders

With the current growth that the BPO sector is pushing the Indian economy, has phenomenally marked it a promising industry.  On that, with many more youngsters, are getting graduating in English, and want to be aspirants for BPO, have now the special provision of learning the course before getting to work into it.

Knowing the fact fully, the Indira Gandhi National Open University (IGNOU) has started a diploma course in Business Process Outsourcing (BPO) in partnership with Accenture.  The course has been co-designed by academicians and industry experts, BPO training and e-learning organizations to provide students with a comprehensive learning mode.

One year diploma course will include includes theory as well as practical knowledge about the BPO sector.  The course will cover cross-industry BPO services including finance and accounting, human resources, corporate learning, sourcing and category management, customer contact, order management and technical writing, as well as industry-specific BPO services in insurance, banking, healthcare, pharmaceuticals, engineering, equity research and capital markets.

The course is basically designed to acquaint prospective candidates of BPO industry with the requisite skills needed to be able to work and flourish in the industry.

 The course can be availed by all the aspiring candidates, as well as those who are already a part of BPO sector, from Tier I to Tier III cities of India. Basic requirement for the candidate in terms of qualification should be -   CBSE 10+2 or equivalent.  The other basic requirement/eligibility criteria needed to apply for the course is to have a passed the IGNOU certificate course in Communications skills or an equivalent program as deemed by IGNOU. However, if the aspiring candidate doesn't have one then they will have to be screened through a communication evaluation test, making them eligible to enroll for the programme.

The course will be taught through various/mixed channels such as CD, Web-based materials, lab-based contact sessions and simulated exercises.

All in all everyone, who has a thrust to be a part and excel the in the BPO industry, can avail to this course.

Therefore, the course can be studied by undergraduates, post graduates and even by working professionals.  The last date for submission of applications to the course is due 30th July.

Therefore, this jointly developed course is certainly a great endeavor on part of the company and the University to have started this course. The course designed to provide such complete training and career opportunities is surely going to help balloon the growth of Indian outsourcing industry.

Tier II and Tier III cities – next best BPO hubs in India

growth of the services has only been limited among the megalopolises of India.  Keeping in mind the phenomenal capacity this sector has to benefit the Indian economy, the debate of BPO companies establishing their company branches /campuses in smaller cities of India, has now ushered to make us understand many factors leading to the debate, the opportunities and pitfalls for the same.

Reasons for setting BPO business base in Tier II and Tier III cities:

According to KPMG's report "a number of information technology and BPO companies are opening centers in these places to reduce operational expenditures. These smaller cities offer advantages such as availability of talent at a lower cost, low attrition rate, affordable real estate, local government support, and a better quality of life. Analysts agree that by taking operations to a tier-III city, a company can save up to 30 per cent cost. A growing domestic market is also driving companies to open centers in tier-III cities, said Sangeeta Gupta, vice-president (VP), Nasscom.

The biggest advantage of setting up centers in the smaller cities is that there is a lower rate of attrition among the people of such cities, which saves on the training and retention cost.  The other added incentive is that these cities are small and hence managing them is much easier. This doesn't set a tough managerial challenge. Moreover, now there have sprung excellent colleges in these cities and students who are graduating from there colleges are extraordinary talented and some of those students are seriously considering to work in the BPO sector. Therefore, it becomes vitally important for BPO companies to set up their centers in smaller cities.

Advantages of setting BPO centers in Tier II and Tier III cities:

Getting operationalized in smaller cities saves the company with higher set-up costs. Since, the set-up costs are already getting costlier in Tier I cities, setting up of centers in smaller cities is economically advantageous to these BPO companies. More so, the talent in these countries can be tapped for making services available in vernacular languages. This helps in bringing up the employment level of smaller cities and moreover it leads to the balanced development of all the regions of the country, there by only leading to regional development and thus regional growth and that affecting and boosting the overall economic growth and development of the country.

Disadvantages of setting BPO centers in smaller cities:

Now, you always need talented managerial executives to work to look over the operations of these centers. However, this might be difficult as there might be reluctance on their behalf to move in to smaller cities. Also, you might not always get highly talented workforce as compared to Tier I cities workforce. There might also be problem with regards to the network connectivity and the right and needed infrastructure needed for setting up of BPO centers in smaller towns. 

All in all, the idea of setting up of Indian IT-BPO companies in smaller cities is indeed of boundless importance for all the stakeholders of the economy. However, as far as the problems regarding its initialization are concerned, there only needs to be done a setup of structured and scientifically designed process.

Untrue facts surrounding the Indian IT-BPO Sector

The IT-BPO sector in India is only about 20 years old. Despite that strong fact, the industry is seen yielding phenomenal growth for itself at the reckoning of over $50 billion. This makes it an abundantly significant industry in India and the World. However significant, there are many myths lurking behind the great growth.

Let us crack the biggest myths of the IT-BPO industry in India:
  1. The IT-BPO industry in India is able to sustain its growth over the fact that the difference between the average salary of US IT worker and that of Indian will go away. This fact is supported by increasing salary of the IT-BPO sector in India. However, this is not the fact. For it was noticed that in 2009, the average American IT worker's annual income was $77,200, while on the contrary it was  $ 12,100 for an Indian IT worker. Now, despite that the US economy is facing depression and still the annual income of the US worker will if not stagnate, will keep on rising as the labor market is dependent on the factors of demand and supply of the IT personnel. Since, this is a huge gap, and since the value of Rupee is getting to devalue in front of the US dollars, it would take a lot of time for India to be at par in terms of wages with US.
  2. The second myth underlying the IT-BPO industry is that the China and Philippines are going to overtake India as new, rising, attractive hubs of BPO services. This is no false a statement in entirety. For we all know that in the recent past days, Philippines have done remarkably well voice based BPO services and have thereby registered a growth for themselves at the tune of $7.2 billion, making it 4.5% of the country's GDP, whereas Indian IT-BPO sector contributed at the tune of 3.7% to its GDP. However, what needs to be remembered is that Philippines is much a smaller country then India's some of the states itself, making it grim to have the kind of expertise and scale of operations   that India has and can have in future. Considering China, which has humungous resources and the ability to grow but still clients feel skeptic about their IP protection in China.
  3. The Indian IT companies do not make licensed software products. They hire work from other countries. Even if there are some IT companies which are into making software products it is still known that the revenues derived from those are too less. This doesn't mean that the Indian IT-BPO companies can grow only by generating and retaining its clients' IPs but can also try its prospects where retained code drives into such platforms which shall allow these service providers to carve a distinct identity of its own in the Indian BPO market.
Thus, following are some of the myths which surround the Indian IT-BPO industry.  The growth that the industry has brought for the Indian economy must not be taken in a way of great pride. Constant work and innovations can only make the sector grow and survive.

What to Expect form Google I/O Which Starts from Tomorrow:

Google‘s annual developer conference kicks off tomorrow, and Mashable will be on the scene covering it live. It’s bound to be packed with news about Google products — from Google+ to Android — and there will be lots in store for consumers.
Although this looks to be an eventful conference, company CEO Larry Page is likely to be a no-show. It’s rumored that Page lost his voice late last week and won’t be in shape to appear at I/O. He says there’s “nothing seriously wrong” with him, so there’s no reason to be nervous about the overall health of the Google CEO.
Google I/O begins with a keynote at 9:30 a.m. PT tomorrow (watch for our live blog). A host of Google executives will take the stage, going through Google’s products and strategy, one by one. But since Page has taken over as chief executive in 2011, the company has shown better focus, and we’ll probably see more about how Google’s myriad products integrate with each other in this year’s show, from cloud to search to mobile and beyond.


It’s been almost exactly a year since Google launched its in-house social network, Google+. The timing of I/O might be a coincidence — it was in May last year — but it could also mean Google has some plans for Google+’s anniversary.
Google’s made a lot of tweaks to Google+ recently, launching new apps for iOS and Android and integrating the network with local search results. It’s also available as a channel on Flipboard. At I/O, Google may release more extensive APIs for Google+ so developers can start integrating its content into more apps.
In any case, we’ll certainly get updated stats on the network, hopefully getting an idea if it will ever be as pervasive as Facebook.

Android Jelly Bean

Google’s next major Android update will be “Jelly Bean,” which will be either version 4.1 or 5.0.
While we’re not expecting any major visual changes to Jelly Bean, we do expect that Google will continue to refine the experience on both the smartphone and the tablet. It’s taken a while, but we’re finally seeing Ice Cream Sandwich handsets ship — including the HTC One X and the Samsung Galaxy S III. With Ice Cream Sandwich penetration still below 10%, it will be interesting to see if handset makers decide to jump directly to Jelly Bean (assuming the hardware is compatible).
The Jelly Bean upgrade could bring with it a final version of Chrome for Android, which has been in beta for a while. That could mean the standard Android browser is about to be replaced, or it could remain as a separate download but that seems more than a little redundant.
The final version of Chrome for Android could mean a more definitive plan for how Google’s mobile platform will interact with Chrome OS. Google recently launched a revamped Chrome OS along with new devices. The company is still clearly betting some money on Chromebooks, but exactly what hand Google’s playing with them is still a little unclear. Perhaps more focus for Chrome OS will be on tap.

Nexus Tablet

A Google tablet has been rumored to be in the works for a while. It makes a great deal of sense — even more in the wake of Microsoft’s Surface announcement. With the Google tablet, it’ll mean almost all of the major platform providers — Apple, Microsoft, Amazon, Google — will have a “reference” tablet product. The only exception will be Facebook, which so far doesn’t make hardware of any kind.
However, let’s be clear: If Google introduces a Nexus tablet, one of its hardware partners will actually build the device, most likely Asus. The tablet is also rumored to represent an expansion of the Nexus line of Google-endorsed devices running stock Android — Google is said to be planning several more Nexus phones and devices.

Google Maps

Earlier this month, Google unveiled what it dubbed “the future of Google Maps” at a special event in San Francisco. The latest features include offline mapping for Android devices, updated Street View options and 3D Google Earth maps.
The bigger story with Google Maps — and with mobile mapping in general — is the disruption taking place in the space. When Apple officially announced that it was dropping Google Maps in iOS 6, it raised some interesting questions about the future of Google Apps in iOS.
It is very likely that Google will announce its own Google Maps app for iOS, much like it offers apps for Google Voice, Gmail, Google Earth and Google+.
As for disruption, Google is facing a lot of it — and not just from Apple. OpenStreetMap is becoming an increasingly popular mapping API for mobile app developers.
In February, Foursquare announced that it was dropping Google Maps for OpenStreetMap, in part because of Google’s pricing. Earlier this week, Google announced big price cuts to its Google Maps API, perhaps as a bid to keep developers from moving away from the platform.

Cloud Platform and Google Drive

Because I/O is a developer conference, some of the most future-facing — and important — announcements and sessions might also be the most unsexy. Still, we think it’s worth paying attention to what Google announces and unveils about its Cloud Platform and Google Drive products.
With its Cloud Platform, Google offers cloud solutions for application developers and service vendors. It also faces stiff competition from Amazon, Rackspace, Heroku (Salesforce) and Joyent. At I/O, we expect Google to announce its latest cloud initiatives, perhaps with a focus at helping existing businesses and services migrate to the cloud.
As for Google Drive, looking at some of the session descriptions, it’s clear the emphasis is on adding Google Drive support to apps and services.
As we’ve argued in the past, it’s this kind of integration that could make Google Drive a real contender against the likes of Box, Dropbox and SharePoint.

Google TV and Google Play

The biggest advantage that Apple, Amazon and Microsoft have over Google in the mobile and media space is access to commercial content. Google has tried to mitigate the situation with its rebranded Google Play store. Google Play offers users a one-stop shop for apps, movies, music and books. At least, in theory.
In practice, Google is still having a hard time signing major commercial media partners to its services. It’s also not seeing the adoption on its own platform.
At Google I/O, we expect Google to focus on integrating the Google Play ecosystem across services and devices — putting more emphasis on building a viable content platform.
The living room is a crucial part of any content platform.
Let’s face it, Google has not found success with Google TV. More than two years after the platform was announced at Google I/O 2010, neither consumers nor device makers have flocked to the service. Still, with the living room largely considered to be the “next” battleground, Google has to do something — especially if it wants to compete with Microsoft and Apple.
We expect that Google will discuss the ways it is going to help developers port their Android or web content directly to the television. We also expect to see Google make good on some of the promises it made last year in regards to controlling the living room.
Christina Warren contributed to the reporting in this story.

How to Create Real Relationships With Social Marketing

Ted Rubin is a leading social marketing strategist and the chief social marketing officer at Collective Bias. In 2009, Rubin started using the term ROR, Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship, is out in August. Follow him @TedRubin.
If you want to continue to reach your market in the social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI. In fact, ROI is simple dollars and cents. But a return on relationship is the value — both perceived and real — that will accrue over time through connection, loyalty, recommendations, and sharing. That’s what any marketer actually wants, and here’s how to do it.

Don’t Just Act Authentic

This might seem obvious, but authenticity is on the verge of becoming just another buzz word in social media marketing. True authenticity — not just using that word often in your tweets and posts — will set your brand (product or personal) apart in today’s highly competitive market. Followers and advocates can and will sniff out a fake in a heartbeat.
The only way to be authentic is to be authentic. For example, don’t filter out your brand’s negative feedback. No one believes 100% positive claims on a website or social pages anyway. Make all feedback public. Then honestly address any claims around the negative feedback, and give your followers the tools to tell their truth about you and your brand because that is what people trust, and what they trust they will buy.

Be Real to Create Trust

We are hearing so much now about social media creating a shift from ‘the wisdom of crowds’’ to ‘the wisdom of friends’’, but what does that really mean for brand advocacy? A lot. It’s this ‘wisdom of friends’ that brings a new social power to brand advocacy. The payoff is a long-term and personal relationship that creates brand advocates and an emotional connection that drives influence. Brand advocates are those people who are so delighted by your product/service/brand that they can’t wait to tell their friends and their whole social networks about the experience. To achieve such an enriching relationship, communication must be relevant and have a distinct and authentic personality.

Take Care of Your Advocates

Successful social media marketing is all about relationships, with the highest return coming from relationships with your brand advocates. Friends trust friends who are advocates. They will purchase a recommended product and, if that experience is everything they hoped for, a new advocate is born and the cycle continues. Advocates are an incredible asset now more than ever. Treat them as such.

Be an Actual Friend

The way you engage with people makes an impression no matter what tool you are using. Look at your own behaviors and ask yourself, “Would I want to be my friend?” Are you noticing and affirming the value of individuals and groups in your network? Are you genuinely interested and paying attention to the people behind the texts and words on a screen? Are you going out of your way to be of service to others in your network? That’s the kind of friend I would want to have and to be.
For example, it is unbelievable how many people never bother to connect after an event, or even fail to add who they met into their contacts file. What a complete and utter waste of time. So be the one who does. Add people to your contact file, and connect with them via LinkedIn, Facebook, and Twitter. Make a note with every entry where you met (name of event and date), and anything else you remember or had the presence of mind to write on the card. Then, when and if you have an email exchange, cut and paste that email in the notes section so you will always have a point of reference when connecting again in the future.
Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other. 

US outsourcing jobs to third world countries-Pros and Cons

With the aim of cutting cost, the US companies are outsourcing their jobs to third world countries.  Yes, US, has accepted the outsourcing of various service sector jobs.  Various US companies like IBM, Microsoft, Accenture and the likes have been adhering to this trend by hiring the workforce in developing countries.

With the advantages of globalization being so more profitable, major economies of the world are behind reaping the profits from it. However, profitable this may sound; the outsourcing has both benefits and disadvantages attached to it. This article shall give a small summary on the merits and demerits of outsourcing.


Many US based multinational companies in the run up to cutting costs, are choosing to outsource some of their functions to outsourcing companies in developing or third world countries like India, China, Philippines and the likes.

The advantages reaped range from cost cutting benefitting the multinationals, to the companies residing in developing countries, and their economy.
It is obvious that when a US multinational company is outsourcing their functions to the companies in developing countries, are cutting operational costs, thereby earn more revenue and getting the same work done at lower price and  at an excellent quality.

On the other side, this trend is also benefiting the companies in third world countries, for, they are getting more work, more work means, more employment done for getting more employees, more projects, more profits.

This not only affects positively the growth of the company but when looked from the macro level, this trend facilitates employment generation and industrialization, much needed in developing countries to help pump their economy and development.


However, this is only one side of the coin.  There is also the second side of the story, which is a bit more critical about the trend of US jobs outsourced to companies in developing countries.

When a US company outsources its operations/jobs to companies in developing countries, it is earning more and it helping let develop the economy of the vendor outsourcing company, however, this is said to have a negative impact on the US's economy.

The outsourcing of jobs means the employees working on that particular job are no more employed. This means the trend is to have a negative impact on the employment rate of the US economy. Once, the employment goes down, this creates the discontent among the workers with their employers.  This might lead to immigration of talented unemployed workforce to the other countries; the employers in the need to cut down on costs might never realize the worth of the unemployed workforce. It might even lead to a rebellion, one between the haves and haves not.  This might create an entire imbalance in the economy and polity of the state and might affect their overall growth and development.

Therefore, it is of vital importance for US companies that while reaping the benefits of global economic trends, and wanting to accelerate company profit, also be careful and diligent enough in fulfilling their duties as socially and economically responsible employers towards the state they are located in and are working for.

Slap Recession - support your Economy by Outsourcing

Today, outsourcing has become the order of the day. Its advantages are far, wide and strong and not enough can be said about it. Major economies of the world, hard hit by economic times, can now sustain their business and keep it floating by resorting to transferring some of the non –core functions to outsourcing companies in third world countries.

Let us see how outsourcing in third world countries can land companies in west a helping hand in such times:

With the trend of globalization on high, outsourcing some of your non-core functions to outsourcing companies in developing countries can help you cut down on operational costs that would have to be borne had you still managed to work on those processes.  These developing countries have the advantage of providing you services at low cost by educated bunch of professionals at great quality level.  So, after outsourcing your functions, you can easily focus your finances and manpower on core functions while also be rest assured of the fact that your non-core functions are being taken great care.

By outsourcing to companies in developing countries you're also finding it relieved over the fact that you won't have to compromise on issues of laying off your personnel and budget squeezing. Since, you no longer are responsible for that function, you are extremely carefree and you know that your work will be done by them and that their employees shall help finish all your assignments in a timely manner. The budget that you've had allocated for those functions, can now be scrapped and in such time you can utilize the finances from that budget in other urgent needful liabilities to be put off.

With due finances in the outsourcing companies, there is no fear among these companies that their employees shall be axed or that they will have to minimize on their functions or cannot just complete the work due to lack of finances, and thus, the employees of the outsourcing company can freely complete the work of the parent company and help keep their clients happy and accelerate their growth.

Thus, with this current trend of globalization, it would be a fool's job if you don't utilize the advantages that the trend has to offer you.  By allowing your economies to integrate, you're allowing to ease your condition and position in this time of recession.  Thereby, allow your company to co-depend on the strengths and powers of your developing nation's companies by outsourcing and reap the benefits even out of recession.

Factors to consider while option for an apt Outsourcing Company

It is of considerable significance for a fast growing company, large company or small company, the necessity to outsource. In this day and age of globalization, market by rapid growth in technology and wreaking economies, outsourcing your company's non-core business functions might help you lot. While you can focus on core functions, the outsourcing company can help you make stronger by performing on lesser important functions.

However, when you plan to outsource your work to a company, you have to make it sure that you choose an outsourcing company that is seamless and is better able to comprehend your company's requirements and is willing to offer you just what you want.

Following are some of the vital factors that need to be taken in consideration whilst you choose your perfect outsourcing company:
  1. Hire that outsourcing company which provides you with cost-effective as well as competent services
  2. Make sure the company you choose for your outsourcing work, has a good, well-organized management team, a team marked by the extraordinary industry exposure and thus skillful.  This will ensure balanced employer-employee relationship between both the companies and effectively solve customer as well as employee problems, if faced any.
  3. Ensure to make an accurate SLA – Service Level Agreement. It is an official legal document which mentions clearly all your work requirements, your quantitative and qualitative work expectations from your outsourcing company.  Mentioning all that you require, is said in a simple, short and sharp way, in an official legal document, helps minimize confusions should any problem regarding work arise.
  4. Make sure your vendor company has all the resources in terms of manpower, technology, finances, and infrastructure to ensure your company quality work.  Having all these qualities will help your outsourcing company to carry on their operation on smoothly on day to day basis and that shall also send you a sigh of relief that your non-core functions are being taken care of in the right hands.

All in all, make it sure that while finding your outsourcing company, you keep this checklist handy and implement on the points mentioned, for these cautions only shall provide your company a great opportunity for growth and help not only flourish but also guarantee you a sustained growth.

Why Call Center Outsourcing Fails?

These days the trend of outsourcing customer care services is on top priority, primarily due to need to cut down on operating costs.  However, outsourcing services customer care services to a call center helps you to get a larger and loyal customer base, which also helps enhancing company's brand image.

However, before outsourcing our customer care service, you might always want to make sure you avoid the following listen mistakes:
  1. Avoid outsourcing to the wrong vendor. It is of great importance for any company to opt for an industry specific call center. For instance, if you're a company specializing in health and care then it is wise for you to choose a call center that specialized in the same.
  2. It is very important that your call center gathers the correct data, ensuring their efficiency in data collection. Rest, it is for the company to analyze the date, to make it possible to turn potential profits to sure and guaranteed profits.
  3. Do not avoid the importance of call center's customer relationship management, for it is on them to create customized and intensive marketing messages.  If you don't value their function enough, you might run the risk of losing your loyal customer base.
  4. Avoid the mistake of recording your script on phone to one of the typical robotic sounding and mechanical in nature.  Rather adhere to scripts by operators which are natural and has the quality of conversation like flow.
  5. Avoid neglecting the mistake of not flowing –up on your customers' queries.  A call center that does a regular follow-up runs successfully the ability to turn a potential customer into a frequent customer and that into a permanent customer.
  6. Hence, for your business to prosper and let it maintain a loyal customer base, the company should ensure that their outsourced call center is from your industry having following all the above mentioned points. 

Growth of Legal Outsourcing in India

Legal outsourcing as specific subject of outsourcing, begin with the opening of Bickel and Brewer Law Firm, by opening the first satellite office to process administration.

The latest Legal Process Outsourcing initiative in India hails back to 2001, with GE's captive center in Gourgaun, lending India a chance to utilize its in-house legal qualities.

As law firms and corporate legal department are seen facing mounting pressures to cut the costs, making India a reason why firms abroad are choosing India as a destination right for legal process outsourcing.

Young, educated Indian lawyers are charging way much lesser than what a lawyer could charge for working on the same assignment. So while US based or UK based lawyers might charge you $ 400 per hour, the Indian lawyer would charge you around not more than $50 per hour.

Hence, outsourcing legal work to India is providing the developed nations with the cost effective services by India's young, educated and talented pool of personnel.

With the current economic rescission faced in the major economies of the world, these developed countries are compelled to cut their costs on major operations.  Making, India, a viable option for legal outsourcing as a destination combined with the advantages of freshly qualified law graduates who are ready to work at a low price.  Most of these graduates have been having international exposure in terms of training and education allowing them to work on more complex assignments than just limiting their task to reviewing and proofreading legal documents. All this factors are slowly making India a hub for Legal Process Outsource, as well now.